The Asian American Heritage Festival of 2015 was held on May 31st 2015 at the NJ Expo and Convention Center, Edison NJ. The Festival marked the celebration of the Asian American Heritage month of May in the United States. The event was attended by corporate sponsors, vendors, dance schools, celebrities, dignitaries, and a large section of the Asian American population from the Tri-State area. The event was a true Lifestyle Festival because it touched every aspect of the life of of the Asian American community.
Nearly 5000 people attended the day-long event
Over 20 corporate sponsors and 10 media sponsors
Over 75 ethnic clothing, jewelry, handicrafts and food vendors
Exhilarating performances by 20 top dance schools from the area
Inaugurated by Mr. Mulay, Counsel General of India and NJ State Senator Thompson
Meet and greet with top Bollywood celebrities
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This performance marked a fusion of several Indian classical dance forms. It was performed by young children and teenagers adorned in colorful costumes.
Gujarat in India is famous for its rhythmic and elegant dance form of Garba and Dandiya. This performance was an improvisation of these dance forms performed to the beat of contemporary music by teenagers adorned in stunning outfits and holding colorful pots
Bhangra is the signature dance form from the northern Indian state of Punjab and is performed to the beats of the drums. This high energy dance electrified the audience and set the tone for the rest of the day
Krishna and Radha is part of the Indian folklore and their playful courting was depicted beautifully by these bright-eyed ever-smiling little wonders.
These talented dancers mixed things up with a rhythmic and elegant dance performance to the beat of Taiwanese drums and cymbals.
Shiva the Lord of Destruction often would perform his dance with his horde of followers. This performance by an amazing group of performers captured the audience's attention with their superbly coordinated depiction of the Shiv Tandav dance.
The Chinese Peacock Dance is a languid performance where the performers sway to the movement of rhythmic music creating an impression of the peacock's performance just before the rains arrive.
This performance was greeted with raucous applause by the audience for its high energy, diverse movements and superb choreography. The performers presented a stunning array of costumes and their performance resembled that of a professional dance grop.
This multi-part performance by young children was a depiction of some of the oldest Indian dance forms. The performance showed the a high level of skill, dedication and training to their art form.
Perhaps the highlight of the day, this young lady hushed the audience with her elegant and graceful ballet-like performance that depicted the flow of water. It was a perfectly harmonious and effortless display of high level of skill and command over her art form.
Bollywood churns out popular dance numbers every year, and no Asian American event can be complete without a performance on the beats of Bollywood music. This toe tapping performance was done masterfully by a group of very talented dancers.
Indian music boasts of over 50 types of percussion instruments. This group provided a unique form of entertainment with several types of percussion instruments performed a varying rhythms and tempos. Their sounds resonated to the far corners of the 70,000 sq foot venue.
The event turned towards its celebrities and dignitaries with NJ State Senator Frank Thompson addressing the audience and presenting the Joint Legislation Resolution to Mamta Narula, the organizer of the event.
The event was graced by the presence of Mr. Dnyaneshwar Mulay, the Indian Consul General of NY. He was able to brave the inclement weather and come to the event with his family and addressed the audience with a high-energy speech.
Then it was time for the celebrities to make their appearance. Nargis Fakhri is an Asian American from Queens, NY who has rocked the Bollywood screens with her electrifying performances. She was greeted to a huge roar and she was fantastic with her interactions with the audience.
The classy Abhay Deol who is known for some of the best performances in contemporary Bollywood cinema was the final act of the Festival. He quickly connected with the audience and followed it up with a photo opportunity in our sponsor booth. The queue outside the photo booth was indicative of the level of excitement the stars bought to the event.
There was extensive promotion of the Asian American Heritage Festival 2015 on several prominent ethnic TV channels:
The Festival was promoted extensively on various digital media outlets:
The Festival was widely promoted through different print media avenues:
The press release issued through PR Newswire gained a lot of traction and coverage for the event in the broader regional and national media: