May 19, 2019

11:00 AM to 8:00 PM

The Asian American Heritage Festival of New Jersey, to be held on May 19, 2019, at the NJ Expo and Convention Center commemorates the Asian American month of May in the United States. The Festival will bring together the three things that appeal to the Asian American population–entertainment, food and shopping. It is for the first time that the cuisines, entertainment and merchandise of such a diverse set of Asian countries will be on display in full pomp and splendor under one roof.


Festival Highlights:
  • Corporate Sponsors Pavilion
  • Real estate section
  • Over 100 vendors from US and Asia
  • Bollywood celebrities
  • Talent competition - Dance, Music, Singing
  • Live Band
  • Diverse food options
  • Free wine tasting
  • Free medical checkup
  • Kids play area
  • Extensive media publicity
  • On-stage sponsor endorsements
The Festival is organized by Ultimate Media Inc. Ultimate Media is a leading integrated marketing, event management and public relations firm that specializes in helping its clients to connect and reach the South Asian population within the United States.

Our Sponsors & Supporters over the years

The Asian American Heritage Festival is targeted at the large and affluent Asian American population in the Tri-State area. New Jersey itself is home to 900,000 Asian Americans. The Festival will bring together entertainment, food and shopping under one roof. As a sponsor of the event, you will have the opportunity to market your products and services to a highly targeted audience. The layout of the exhibit hall will be carefully orchestrated to give your products and services maximum exposure. The Festival will be widely publicized through several local Asian news and media outlets. We will promote our sponsors through on-stage announcements at the venue.

2018 TV Media Partner

Media/Community Supporters


The Asian American Heritage Festival is being held on May 19, 2019 at the NJ Convention and Exposition Center in Edison, NJ. The Festival will cater to the Indian, Pakistani, Bangladeshi, Chinese, Filipino, Korean and Japanese groups who account for 95% of the Asian American population in the state.

As a vendor, you will have the unique opportunity to showcase your products and services to a captive audience of potential customers or clients in a very intimate and festive environment. With over 70,000 square feet of floor space at our disposal, we will ensure a clutter free and elegant layout for our vendor partners.

There will be sections like real estate, financial services, cosmetics and jewelry, education, etc. Each section will be prominently identified. This will help the attendees find their areas of interest. This will give you the opportunity to have your booths and displays setup in a manner to give you maximum exposure.

The Festival will be widely publicized through several local Asian news and media outlets. We will also have media sponsors for the event who will commit to significant airtime and print space to promote the event.


For further information, please contact: +1 732-371-9625;
or email us at


Important Exhibitor Documents :

The Schedule


  • What is the goal of the Asian American Heritage Festival?

    The Asian American Heritage Festival celebrates the Asian American Heritage month of May in the US. The primary goal of the Festival is to bring the diverse cultures, traditions and customs of the Asian American population under one roof, in what we hope will be an annual event.

  • Who is the Festival for?

    Everyone is welcome at the Asian American Heritage Festival. We invite people from all backgrounds, ethnicities and religious affiliations to attend the event and celebrate and enjoy the rich sights, sounds and tastes of the Asian American cultures.

  • Is there an entry fee?

    Yes. There is a nominal $3 entry fee

  • What can one expect to experience at the Festival?

    Get ready for a stimulation of all your senses at the Festival. From the aroma of a wide range of Asian cuisines, to some exquisite wine tasting, to the glitter of South Asian jewelry and dresses, to the sounds and rhythms of dance performances, to the rocking Bollywood music and finally to some unique moments with Bollywood's finest and classiest performers. In short, you will have an experience of a lifetime condensed into one day.

  • When and where is the Festival being held?

    The Festival will be held at the NJ Expo and Convention Center in Edison NJ, on May 19, 2019. The event timings are from 11.00 AM to 8.00 PM.

  • Why is this a Family Lifestyle event?

    The Festival has something to offer to everyone in the family –a wide variety of food options, wine tasting, free medical check up, wide range of shopping, kids activities, on-stage entertainment, dance lessons, Bollywood celebrity interactions, live DJ, and on and on. It also covers all aspects of an urban family's lifestyle, making it the perfect Family Lifestyle event.

  • What makes the Festival unique compared to other events?

    Many things – we have a large corporate presence which will ensure that it is a high quality event. Activities like free medical check-up, wine tasting, kids activities are not something often seen under one roof at an event like this.

  • I am a vendor who would like to setup a booth at the Festival. How do I go about doing that?

    It is very simple. Drop us a line at events@asianamericanfestivals or call us at 732 371 9625. We will walk you through the options that you have to be an exhibitor. We will send you the forms and all the required information and the enrollment process is quick and painless. Thanks to the overwhelming response, we have limited booth availability, – so hurry and get in touch with us.


  • The New Jersey Convention and Exposition Center is located in the geographic heart of the Northeast, adjacent to the confluence of I-95 (The NJ Turnpike), I-287, The Garden State Parkway, and US Route 1,9, and 35. Just 15 minutes south of Newark Liberty Airport, 40 minutes south of Midtown Manhattan and 60 minutes from Northeast Philadelphia.
  • (732) 417-1400


Register to participate in the Festival. All early registrants will win grand prizes through a lucky draw. Prizes include iPhone, Flat screen TVs, gift vouchers"

* These fields are mandatory.